…Weinberger touches on the future of the ebook. He talked about how we could collect data from how people read books, the passages they highlight, where people read books and so much more using wireless enabled ebook readers (p.222) – and while it sounds like science fiction – weâ€™re almost there. Kindle has the power of wireless technology – meaning that in theory, Amazon could connect to our readers and collect data. While this sounds scary and like a huge invasion of privacy – imagine the power that this data could provide. Some examples Weinberger has is that you could create a list of books that people most often read at the beach or a list of books people stopped reading 1/2 way through – how cool would that be?
Well, because the only people I can think of who would find that data valuable would be marketers. So I don’t think it would be that cool. And it is scary and a huge invasion of privacy. When the government starts asking Amazon for tracking data on where you and your Kindle were last Tuesday, you probably won’t think it’s very cool either. Especially if you can’t turn it off.