More on the Kindle and privacy
Just when the Kindle is appearing with its own Trust Us approach—Amazon stores everything for itself and maybe unwittingly for Washington—D.C. comes along to remind us of the risk of Big Bro even without the Kindle. Via an AP story, we learn that federal prosecutors sought “the identities of thousands of people who bought used books through online retailer Amazon.com Inc.â€
No word on how far they got in the used books. But some other highlights from the post:
Meanwhile Jeff Bezos and friend will be playing do-it-yourself snoops through a TOS specifically authorizing them to poke around your machine to see if you’ve been a good boy or girl. Naughty, naughty, naughty you’ll be if Jeff somehow finds you’ve been bypassing the DRM, and I doubt the punishment will be just a lump of coal. Away could go your Kindle service and book access—just read Amazon’s Terms of Use: “In case of such termination, you must cease all use of the Software and Amazon may immediately revoke your access to the Service or to Digital Content without notice to you and without refund of any fees.â€
And since that Kindle’s got no other use but reading e-books that you get from Amazon, you then have a brick. An ugly, beige, $400 brick. But wait, there’s more:
Meanwhile here’s another gem from Jeff’s snoop-friendly terms of service: “The Device Software will provide Amazon with data about your Device and its interaction with the Service (such as available memory, up-time, log files and signal strength) and information related to the content on your Device and your use of it (such as automatic bookmarking of the last page read and content deletions from the Device). Annotations, bookmarks, notes, highlights, or similar markings you make in your Device are backed up through the Service. Information we receive is subject to the Amazon.com Privacy Notice.â€
Which privacy policy is then quoted, vague enough that you could easily get sold out to the feds. One thing you can say for the paper book, Amazon can’t turn it off. As much as we might want to get over the pesky inconvenience that privacy poses to the growth of social marketing by denying it exists, there are real and serious consequences to doing so. Relabeling it “identity management” in order to productize it and reduce it to a purely technological problem won’t help either. Just because you might not care who knows what you read doesn’t mean they should find out.
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